CHALLENGES IN MARKETING INFORMATION PRODUCTS AND SERVICES WITHIN UNIVERSITY LIBRARIES IN SRI LANKA
PAPER ID: IJIM/Vol. 9 (VI) October/1-7/1 AUTHOR: H.K.I. Sewwandi TITLE: CHALLENGES IN MARKETING INFORMATION PRODUCTS AND SERVICES WITHIN UNIVERSITY LIBRARIES IN SRI LANKA ABSTRACT: Academic libraries, particularly those located within universities,…