PAPER ID: IJIM/Vol. 9 (VIII) December/14-17/3

AUTHOR: Ramesh Kumar Tripathi and Dr. Rajesh Kumar Diwakar

TITLE: THE SOCIAL MEDIA PLATFORMS AND ACADEMIC LIBRARIES: TWO MAIN PILLARS FOR SOCIAL WELLNESS IN INDIA

ABSTRACT: This research article explores the transformative role of social media in the functioning of academic libraries, highlighting its impact on communication, user engagement, and educational outreach. The convergence of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn with traditional library services is reshaping how academic libraries interact with their users and contribute to knowledge dissemination in India. The article also delves into the broader media landscape in India, encompassing traditional media (newspapers, television, radio) and digital media (social media, digital news portals, podcasts, and webinars), and examines how these platforms collectively influence social wellness by promoting education, fostering inclusion, and providing access to essential information. It further investigates the critical role academic libraries play in India’s educational ecosystem, from university and college libraries to research and digital libraries, in supporting lifelong learning, academic success, and research innovation. The article concludes by discussing the intersection of media and libraries in promoting educational equity, empowering marginalized communities, and advancing public health initiatives. By leveraging both media and library resources, this synergy enhances social justice, intellectual growth, and the overall well-being of society. Through this research, the article underscores the vital contribution of academic libraries and media platforms in shaping an informed, educated, and healthy society, particularly in the context of India’s evolving digital landscape.

KEYWORDS: Social Media, Academic Libraries, Media Platforms, Educational Outreach, Digital Libraries, Information Literacy, Social Wellness, Educational Equity, Digital Media, Inclusivity, Research and Innovation, Health and Well-being, Empowerment, Civic Engagement, India, Knowledge Dissemination, Library Services, Marginalized, Communities, Public Awareness, Open Access Resources

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