Impact Factor : 6.225 
PAPER ID: IJIM/Vol. 9 (XI) /March/6-10/2
AUTHOR: Maaz Saiyed[I] Dr. Viral Bhatt[II]
TITLE :SOCIAL COMMERCE PLATFORMS: ONLINE TRUST, PERCEIVED RISK, AND PURCHASE INTENTIONS IN THE DECISION-MAKING PROCESS OF CONSUMERS
ABSTRACT: This research contributes to the existing body of knowledge concerning the impact of perceived risk and trust in online environments on consumers’ decision-making in social commerce. The objective of this article is to analyze the decision-making process of consumers in social commerce, exploring the factors influencing purchase intentions and attitudes in this context. The study delves into the influence of perceived risk on a consumer’s inclination to engage in online shopping and examines consumer behavior when making purchases on e-commerce platforms.
Our research enhances the current understanding of the factors shaping consumer attitudes and intentions towards online purchases. We explore their perceptions of shopping risks, repurchase behavior, and the dynamics of online trust and decision-making. A limited amount of research has focused on how consumers utilize social commerce platforms to inform their decisions, considering immediate pleasure, behavioral objectives, and attitudes in the purchasing process. By emphasizing the interplay between online consumer purchase intentions, social media adoption behavior, and the impact of trust and risk factors on online buying decisions, our study addresses this gap and extends previous research.
The findings from our study suggest avenues for further exploration into the psychological factors influencing consumers’ use of social media, the evaluation processes for pricing, the types of perceived risks associated with online purchases, and the intentions and behaviors related to repurchasing on social commerce platforms. The subsequent instructions aim to clarify whether the use of mobile payment services can influence impulsive purchasing and decision-making among internet shoppers, especially when influenced by online product evaluations.
KEYWORDS: Social Commerce Platforms, Perceived Risk
