Paper 7 TRANSFORMING ONLINE SHOPPING: THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND BRAND LOYALTY
PAPER ID : IJIM/V.V(VII)/35-38 /7 AUTHOR: Surender Singh TITLE: TRANSFORMING ONLINE SHOPPING: THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND BRAND LOYALTY ABSTRACT: Digital marketing has revolutionized online shopping, transforming…