PAPER ID: IJIM/Vol. 8(II) June 2023/52-57/10

AUTHOR : Rahul and Dr. Mihir Ranjan Patra

TITLE: THE EFFICACY OF NEWSPAPER AND POSTERS AS TOOL OF COMMUNICATION FOR PRACTICING ORGANIC FARMING

ABSTRACT: Organic-Farming is gaining popularity across the globe. It has the potential to augment agricultural production methods in order to boost sustainability, farm profitability, and food safety. The main focus of this study is to measure the expanse of farmers’ knowledge about Organic-Farming. The primary objective here is to examine the effectiveness of the newspaper as an intervention tool. The study area was chosen via certified random sampling. A systematic questionnaire was sent to 450 farmers from Haryana state. Closed-ended questions were utilized to elicit proportionate information from respondents. Respondents for the research were suitably chosen from six villages in three districts of Haryana. The questionnaire was tailored to assess farmers’ knowledge, attitudes, and practice about Organic-Farming. The study compares pre- and post-intervention investigations to assess the effect of the intervention. The findings reflect a considerable increase in the knowledge of farmers post intervention. The participants involved in the study agreed that there is a need to increase awareness about Organic-Farming. They still trust in conventional techniques, notably for disease prevention and seed development. In reference to Organic-Farming, respondents are aware of rotating plants, utilizing animal-manure, plant and kitchen-waste, composting and decreasing fertilizer consumption, manually applying green manure, and weed control. Yet, a heavy use of chemicals, and post-Green-Revolution methods of farming remain prevalent in actual practice. The study concludes on the note that farmers’ understanding of Organic-Farming should be expanded and the newspaper is recommended as the ideal medium for raising awareness and encouraging its practice.

KEYWORDS: Organic-Farming, Tools of Communication, Farmers, Communication and Newspaper

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