PAPER ID:IJIM/V.I(XII)/116-120/15

AUTHOR: V Nagaraja

TITLE: AN UNDERSTANDING OF SURVEY AS A RESEARCH METHOD

ABSTRACT: One of the predominant research techniques employed in sociology is the social survey. This approach entails soliciting responses from participants to straightforward, pre-formulated questions. Questionnaires serve as effective instruments for collecting quantitative (and sometimes qualitative) primary data from extensive groups of individuals. The survey method is widely recognized across various disciplines within the social sciences. Social survey research, encompassing both cross-sectional and longitudinal studies, is particularly valuable for acquiring insights about large populations and assessing public attitudes and perspectives. The engagement of respondents and the transparency of researchers are critical factors in the success of survey research. This paper aims to assist emerging researchers in clearly differentiating the survey method from other methodologies utilized in social sciences research.

KEYWORDS: Survey method, Social Research, Research techniques, Sociological survey, Interview, Questionnaire.

click here to download fulltext

click here to download certificate