Impact Factor : 6.225 
PAPER ID:IJIM/V.2(V)/ 104-107 /29
AUTHOR : Shina Afzal
TITLE: NEXUS BETWEEN GREEN VENTURE FUNDING AND BEHAVIORAL CORPORATE FINANCE
ABSTRACT:Behavioral finance is often linked with the study of behavior of investors in relation to stock market. However, they are fewer studies in relation to corporate behavioral finance and even less when it comes to investor’s behavior investing in green venture. Green ventures have the ability to transform the current state of economy into a sustainable one by generating sustainable and environmental friendly innovation in the market. As the organizations product or services are different in terms of its features, motives and the approach from the usual start up, green venture might find more difficulties while rising and convincing investors. This conceptual study aims to address green venture funding issues from the theoretical lenses of behavioral corporate finance
KEYWORDS: Green Venture, behavioral corporate finance, Green venture funding, Perception asymmetry