PAPER ID:IJIM/V.6(I)/6-9/2

AUTHOR: Pooja Garg and Seema Aggarwal

TITLE :CONSUMER BUYING BEHAVIOR

ABSTRACT : Customer is the axle around which the wheel of market revolves. The same goes for the FMCG sector, as this sector faces most severe competition not only at the regional and national level but also at international level. The survival of the firms in such competitive environment makes it necessary for them to understand customer needs, wants and pattern of their buying behavior. CONSUMER buying behavior is complex because of the availability of numerous alternatives in every sphere of the market and the numerous internal and external factors influencing consumer’s buying decision. The study of these factors would help in the FMCG sector to have better understanding of their customer.

Keywords: Customer behavior, Determinants, Buying behavior, Factors, Influence, Affects, Needs.

Click here to download Fulltext

Click here to download Certificate (Author 1)

click here to download Certificate (Author 2)