PAPER ID:IJIM/Vol. 7(IX)/January 2023/6-10/2
AUTHOR: Dr. Ravinder Dhillon and Beant Singh
TITLE: HISTORIC AND CONTRIBUTORY ROLE OF COMMUNITY RADIO IN SOCIAL CHANGE IN THE SOCIETY
ABSTRACT: The community radio has a rich historic past and played a contributory role in social change in the different strata of society. The role of a community radio, which has contributed significantly either owned or operated by a community has given an outstanding contribution to form a factor as catalyst with the participatory approach through people’s views which is very essential for bringing a social change in the society. A community radio which acts a strong platform and paved the way to for identify and analyze the various problematic areas and their addressing feasible solutions, meaning thereby determine the development parameters, indeed meet the needs of the people. Open access to the complaints receive from the audience can pressurize the local authorities to follow the practices of the good governance and constant vigil, cost-effective and easier to install and operate the community radio get the desired objectives of the social change in the society. The community radio acts as a coordinator and also be the interface between the poor communities and the Internet.
KEYWORDS: Community radio, social change, community media, broadcasting good governance; active people participation.
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