PAPER ID:IJIM/V.2(IX)/5-11/2

AUTHOR: Nirmal Chandra Uniyal and Dr. Baljinder Kaur

TITLE : PREFERENCES OF MEDIA AND PERCEPTION OF MEDIA INFORMATION LITERACY OF THE STUDENTS OF IITS: AN ANALYTICAL STUDY

ABSTRACT:Efficient use of media technologies and digital content is not the certification of a person that he or she is adequately media literate. Lack of awareness of Media and Information Literacy (MIL) causes distress to a person and society as well. The formal and informal teaching and learning is becoming interactive through multiple media formats. Media and Information Literacy is felt necessary for improving critical thinking and media skills that will enhance democratization and civic participation of the people in the digital world. The purpose of the study is to know preferences and perception of the students of selected IITs of North for media use and Media Information Literacy (MIL) respectively. Result of the study reveals that the Internet is the most preferred media for the students. However, their perception for Media and Information Literacy is acceptable in the interest of digital participation for survive and thrive in the digital democratic world.

KEYWORDS:Media Preferences, Perception of MIL, Critical thinking

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