PAPER ID: IJIM/Vol. 8(II) June 2023/7-14/2

AUTHOR : Showkat Ahmad Dar and Asmita Debbarma

TITLE: UNLEASHING HER VOICE: HOW SOCIAL MEDIA EMPOWERS WOMEN

ABSTRACT: This research paper aims to explore the extent to which social media is amplifying women’s voices in India. The study examines the ways in which women are using social media platforms such as Twitter, Facebook, and Instagram to share their experiences, raise awareness about gender-based violence, and advocate for gender equality. The research also investigates the impact of social media on women’s participation in public discourse, political representation, and activism. The study employs qualitative interviews with women social media users in India. The findings suggest that social media has enabled women to speak up and share their stories, creating a sense of solidarity and support among women across different regions and communities in India. However, the research also reveals that women’s voices on social media are often subjected to harassment, trolling, and online abuse, which poses a significant barrier to their full participation and representation in online spaces. The study concludes that while social media has the potential to amplify women’s voices, it is necessary to address the challenges of online harassment and promote a safe and inclusive online environment for all users, particularly women.

KEYWORDS: Social media, Women, empowerment, Politics etc.

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