Paper 21 REVIEW STUDY OF STRATEGIC FINANCIAL MANAGEMENT FROM THE PERSPECTIVE OF ORGANIZATIONAL PERFORMANCE

PAPER ID:IJIM/V.2(V)/ 126-129 /21

AUTHOR : Shina Afzal

TITLE: REVIEW STUDY OF STRATEGIC FINANCIAL MANAGEMENT FROM THE PERSPECTIVE OF ORGANIZATIONAL PERFORMANCE

ABSTRACT: Strategic financial management incorporates financial management objectives within the organization strategy. It works on enhancing the overall financial value of the firm by supporting its strategy. In order to improve firm’s performance organization must follow strategic plan. The executives requires entire data of the firm that includes financial data, to make sure that the firms grow consistently, increase its bottom line, gains competitive advantage over its competitor, and locate itself for continuous growth.  Alternatively, it can also be stated as a mix of financing and investment policies such that the firm’s shares performance increases, and the investor’s wealth is optimized, of which the responsibility lies with the top management of the firm. This paper aims to review the existing studies to comprehend this concept thoroughly. A study of thirteen journal relating strategic financial management and organization performance is reviewed.

KEYWORDS: Strategic Financial management, Firms performance, financial strategy, organizational financial performance, corporate financial performance, firm financial performance, organizational financial performance

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