PAPER ID:IJIM/V.2(VI)/ 151-157/22

AUTHOR :  Dr. Jayakumara and Prof. KhaiserJahan Begum

TITLE: INSTAGRAM:  A SOCIAL NETWORKING SITE FOR PROMOTION OF LIBRARY SERVICES

ABSTRACT: The goal of this paper is to give brief information about social networking sites, definition of SNS, most popular social networking sites worldwide. This paper mainly focuses on Instagram, an Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. Instagram is the initiative of Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app exclusively for the iOS operating system. The paper also examines features of Instagram, ways to promote library Instagram and how it to be used for promotion of library services and facilities.

KEYWORDS:: Social Media; Social Networking Sites; Library Services; Instagram.

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