Impact Factor : 6.225 
PAPER ID:IJIM/V.2(VI)/ 174-188/25
AUTHOR : A.kumar , Dr. M. Nagarajan and Dr. S. Prabakar
TITLE: NEWSPAPER READING HABITS: A CASE STUDY
ABSTRACT: The entitle of the newspaper reading habits: A case study, the postgraduate management students has been studied. The study makes evident that majority of the management students like read the English newspaper. Moreover, the researcher found that economic Times newspaper, mind newspaper national, international advertisement, and business oriented sections mostly preferred and similarly the respondent are highly access the online newspaper. This paper also highlight point that responded like read library reading hall the printed news and some or respondent to subscribe own newspaper while large number of students to prefer the laptop to read online newspaper. Hence also study barriers and challenges to arrange for the suggestion to reading both level of printed media-newspaper and magazine and online newspaper.
KEYWORDS:Reading habits. Online news, medium of newspaper, Management students.
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