Impact Factor : 5.750 
PAPER ID:IJIM/V.2(III)/197-201/32
AUTHOR: Ritu
TITLE : THE ROLE OF COMMUNICATION IN THE BUSINESS ORGANIZATION
ABSTRACT: Communication is the most vital ingredient of an organization. In fact, an organization cannot be conceived of without communication. An organization is a group of persons constituted to achieve certain specific objectives. The achievement of these objectives largely depends upon a proper co-ordination and integration of human effort in an organization. The people working in an organization are interrelated; their activities are also interrelated because all activities are performed only to achieve the organizational objectives. Co-ordination and integration of various human activities are possible only if there is an effective system of Communication in the organization which provides for exchange of information and sharing of various ideas. The more effective the system of communication is, the better are the relations between the workers, and between workers and the management.
KEYWORDS: Communication, Information, Business Organization