PAPER ID:IJIM/V.2(VIII)/242-245/39

AUTHOR: Dr. Mehar Singh

TITLE: THE ROLE OF  MASS MEDIA IN DISASTER MANAGEMENT

ABSTRACT: The different modes of media has been playing a very significant role to manage the disaster in pre and post disastrous situation. Now growing role of different forms of electronic and print media has been played vital role to expedite the process of mitigation of drought by taking structural and none-structural measures in the disaster affected areas. The present papers examines the application of different modes of electronic media like radio, including community radio and radio, T.V. social media, like face book, tweeter, Istagram, You Tube have been playing a vital role to expedite the process of rescue operation and sending massacres from one place to the disaster affected areas. The media has a vital significance for a ‘Citizen journalist’ who tend to reports the disaster site at once and send to the authority to take the effective action for prevent the disasters in an effective way.

KEYWORDS: Media, vital role, print and electronic media, Citizen Journalist, effective actions.

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