Impact Factor : 6.225 
PAPER ID:IJIM/V.I(VIII)/19-25/4
AUTHOR :Himanshu Aggarwal and Naveen Kumar
TITLE:A RECALL SURVEY OF SWACHH BHARAT ABHIYAN ADVERTISEMENT CAMPAIGN IN MAHENDRAGARH CITY
ABSTACT:The main purpose of this paper was to take a view from the people of the Mahendergarh district of Haryana, India with regard to the awareness and knowledge of Sawachh Bharat Abhiyan of Government of India. A questionnaire based recall survey was conducted in the Mahendergrah district. For the purpose a total of 100 questionnaires were distributed and interview schedule was used. In the recall study of Swachh Bharat Abhiyan in Mahendragarh city, researchers analyzed that the most of the population is aware of Swachh Bharat Abhiyan. However, most of them were not able to recognise the Swacch Bharat anthem & Swachh Bharat Abhiyan Logo. It is clear from the study that government is much successful to convey the desired message of Swachh Bharat among the population.
KEYWORDS: Swachh Bharat Abhiyan: Mahendergarh; Advertisment campaign; Recall Survey
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