PAPER ID:IJIM/V.7(VII)/16-21/4

AUTHOR: Surender Singh

TITLE : EMERGING TRENDS IN COMMERCE: EXPLORING DIGITAL TRANSFORMATION AND SUSTAINABLE PRACTICES

ABSTRACT: The integration of digital transformation and sustainability is reshaping the field of commerce, offering innovative pathways to enhance efficiency, competitiveness, and social responsibility. Digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, and big data analytics have revolutionized traditional business practices, enabling personalized customer experiences, optimized supply chains, and data-driven decision-making. Concurrently, the growing emphasis on sustainable practices, including green supply chains, circular economy models, and corporate social responsibility (CSR), addresses increasing consumer demand for ethical and environmentally friendly products. This paper explores the convergence of these trends, highlighting their impact on commerce, the challenges of adoption, and the opportunities they present. The findings underscore the potential for businesses to align profitability with sustainability goals through innovative strategies and collaborative efforts. By leveraging digital tools to implement and scale sustainable practices, businesses can navigate the complexities of modern commerce, fostering resilience, inclusivity, and long-term success. The paper concludes with actionable recommendations for scaling these trends to create a more sustainable and future-ready commerce ecosystem.

KEYWORDS: Digital transformation, sustainability, green supply chain, circular economy, corporate social responsibility, artificial intelligence.

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