PAPER ID:IJIM/V.6(I)/15-23/4

AUTHOR: Raghunath D N   

TITLE :THE IMPACT OF COVID-19 ON DIGITAL MARKETING OF CHITRADURGA DISTRICT OF KARNATAKA: A SURVEY

ABSTRACT: Online, or digital, marketing is the process by which businesses are promoted to communicate with potential customers via the internet and other digital media. This includes email, social media, web-based, text, and multimedia messaging, among other marketing platforms. any type of marketing that uses electronic devices to provide promotional messaging and can be tracked by marketing specialists throughout the consumer journey. Actually, digital marketing is the term used to describe advertising campaigns that appear on a computer, phone, tablet, or other device. It can show up in a number of formats, including paid social media advertisements, online videos, search engine marketing, and posts on social media. Sometimes, “traditional marketing” strategies like direct mail, billboards, and magazine ads are contrasted with digital marketing.

Keywords: marketing, digital marketing, COVID – 19, pandemic, traditional marketing, consumers, social media 

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