PAPER ID:IJIM/V.2(VII)/334-345/48

AUTHOR: Ramya A.V.

TITLE:   INFORMATION SEEKING BEHAVIOUR OF HOUSEWIVES

ABSTRACT: Information is one of the several basic resources needed and utilized by human being for their development and prosperity. It has become an essential element in life cycle of human beings, helping to address social imbalances. Without information, existence is inconceivable. ‘Information behavior’ is a broader term that encompassing the ways individuals articulate their information needs seek, evaluate, select and use information. Information behavior involves the purposeful seeking of information to fulfill specific goals.

The main aim of the study is to investigate the information-seeking behavior of housewives in Payyannur Taluk, Kannur District, to identify the types of media preferred by housewives for seeking information. The study also aims to identify the types of media preferred by housewives for seeking information, determine the reading interests of housewives in different age groups, and analyse the usage of libraries in their reading habits. For this study, a self-designed questionnaire was distributed among 100 housewives in Payyannur Taluk, Kanpur District, and 100 filled questionnaires were analyzed. The findings reveal that the majority of housewives have a keen interest in reading, with newspapers being the preferred print media among most of them.

KEYWORDS: national resource, behavior, patterns , housewives.

Click here to download fulltext

Click here to download Certificate of Author