PAPER ID: IJIM/Vol. 8 (VII) November 2023/ /

AUTHOR: Mr. Rohit Sharma

TITLE: A CRITICAL STUDY ON THINK GLOBALLY, ACT LOCALLY WITH REFERENCE OF “ATMANIRBHAR BHARAT”

ABSTRACT: Because of globalization and other reasons like technology progress and the rising relevance of the internet, business practices have undergone profound and lasting transformation. With the correct price plan, unique product or service, and extensive advertising, any firm in the contemporary day may become a worldwide powerhouse, engaging hundreds of thousands of individuals and producing tens of billions of pounds in sales each year.

This paper describes why “Think Globally, Act Locally” may not always apply, and why global firms must adapt to local conditions. After explaining the significance of this approach “Think Globally, Act Locally,” the study analyses the ways in which some prominent multinational firms have put this adage into practice. Research and practice in the field of international business are then used to provide a comprehensive explanation of the difficulties faced by MNCs when trying to adapt to local markets.

The study concludes with recommendations for multinational firms already present in several markets and local merchants with global growth ambitions to effectively operate across borders and continents through to their local markets, successfully wooing local clientele.

KEYWORDS: Globalisation, Think Globally act locally, Multinational, Corporation, atmanirbhar bharat, globally, local.

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