PAPER ID:IJIM/V.II(IV)50-54/7

AUTHOR: Vinayak Savatagi

TITLE: IMPACT OF INFORMATION TECHNOLOGY AND SOCIAL MEDIA ON MARKETING OF
LIBRARY AND INFORMATION SERVICES

ABSTRACT: 

Libraries are like a “temple of knowledge” for the society. Today the user has many options with regard to
accessing timely information. The rapid growth of internet has especially changed the information paradigm. To
continue to remain relevant, libraries need to market their services as per the target market needs. Libraries need
to treat their users as „customer‟ and understand that they exist for their customers. Thus, a library that
recognizes the marketing concept will be closest to its users. Marketing is an ongoing and dynamic strategy
because needs and library products change with time. Marketing concept and techniques play a vital role in
academic libraries because library and information centre and marketing both have same goal, „the right service
to the right person at the right time‟.

KEYWORDS:

Marketing Trends in Modern Libraries, Marketing of LIS, IT based Library Products and
Services, Modern Ways of Marketing Information Services, Information Marketing.

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