PAPER ID:IJIM/Vol. 7(XI)/March 2023/38-45/9

AUTHOR : Dr. Hari Om

TITLE: ROLE OF GEOGRAPHY IN THE ESTABLISHMENT AND GROWTH OF NEW BUSINESSES AND STARTUPS

ABSTRACT: This exhaustive examination delves into the pivotal function of geography in the inception, expansion, and durability of novel enterprises and fledgling ventures. Geology, frequently undervalued in business conversations, greatly impacts diverse facets of entrepreneurship, encompassing resource availability, market closeness, societal dynamics, and regulatory consequences. By scrutinizing the diverse correlation between geography and entrepreneurship, this investigation strives to offer valuable perspectives for entrepreneurs, policymakers, investors, and researchers, nurturing an enhanced comprehension of how location influences the intricate realm of business ingenuity and advancement.

KEYWORDS: Geography, Entrepreneurship, Entrepreneurial Ecosystems, Regional Disparities, Place-based Policies, Infrastructure Development

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