Impact Factor : 6.225 
PAPER ID: IJIM/Vol. 9 (XI) /March/7-14/2
AUTHOR: Pardeep[I] Dr. Sonu Kumar[II]
TITLE : USE AND GRATIFICATION OF SOCIAL MEDIA NETWORKS (SMNS) BY THE LIBRARY USERS OF ARYA PG COLLEGE, PANIPAT: A STUDY
ABSTRACT: This study aims to inquire about the use and gratifications of Social Media Networks (SMN) among the library users of Arya PG College, Panipat. The study is based on a survey method and convenience sampling has been used for data collection along with a close-ended questionnaire. A total of 123 valid responses have been recorded of which 56.1% of library users are female and the remaining 43.9% are male. All the respondents are using the college library. The most popular social media network is WhatsApp (M=4.829). The highest gratification has been shown towards entertainment and enjoyment where library users help to have some light movement with friends (M=4.024) and SMNs help to relax (M=3.732). The lowest gratification is mainly towards self-discourse where library users hesitate to disclose intimate and personal things through social media networks (M=2.634).
KEYWORDS: Social Media Networks; library user; Use & Gratification;
Download the Certificate of Author
Download the Certificate of Co-Author