Impact Factor : 5.750 
PAPER ID:IJIM/V.I(IX)/47-52/5
AUTHOR: Ashok D
TITLE : USE OF WEB 2.0 TECHNOLOGY BY MARKET RESEARCH ORGANIZATIONS IN INDIA: AN EVALUATIVE STUDY
ABSTRACT: Currently we are booming in a digital era where Web technology has become a strongest device for dissemination and sharing of information. The first generation waves (Web 1.0) have only one way of communication facility and users can only read information provided by Webmasters. Development of Web 2.0 technology provides the facility of two way communication. Now Web is not only dealing with Websites and search engines, but now it means that a network platform which is shareable, accessible and more storage capacity. Web 2.0 technology acts as a dais which offers many additional services in comparison to traditional Web technology. It refers to more advanced services which encourage collaboration, communication and information sharing. The present paper is an attempt to analyze the use of Web 2.0 technology by leading market research companies of India.
Key Words: Web 2.0, Social Networking Sites, Market Research