PAPER ID:IJIM/V.I(VIII)/1-6/1

AUTHOR: Jitender Pal Singh Jammu

TITLE : YOGA TOURISM IN INDIA

ABSTRACT: Yoga tourism is an act in which people from all around the world travel to other countries to obtain salvation & medical care while at the same time touring, vacationing, and fully experiencing the attractions of the countries in which they are visiting. Actually, people travel to avail such facilities because these unique therapies are not available in one’s own country. Yoga is fast growing healthcares therapy towards which people are getting aware and start learning yoga to live fit and fine life. It has enormous prospective for generating employment and earning huge sum of foreign exchange. India is the origin place of yoga; it has lot of opportunity to develop yoga tourism and to capture a big share of tourism industry. But on the other hand, there are lots of challenges which Indian tourism industry has to face before developing yoga tourism in India. The present paper outlines an overview of yoga tourism in India and discuss about various opportunities and challenges of promoting it in India with some valuable suggestions to develop India as a global destination for those who are seeking to learn yoga or want healthy life by exercising it.
KEYWORDS: Yoga, Tourism, Medical tourism, Healthcare, India.

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